July 26, 2018
IREP Co., Ltd.
IREP Co., Ltd (HQ: Shibuya Ward, Tokyo; CEO: Shuichi Takahashi; hereinafter referred to as “IREP”) was awarded the highest agency rating (five stars) by Criteo (HQ: France; NASDAQ: CRTO; hereinafter referred to as “Criteo”) at Criteo’s Certified Partners Award Ceremony held on July 25, in recognition for its performance in the first half of 2018 (Jan. to Jun. 2018) under Criteo’s Star Partner Certification Program.
The Criteo Certified Partners Award Ceremony is held biannually for Japanese domestic advertisers. The Certified Partners Program rates advertising agencies on the basis of their expertise and their sales/operations performance with Criteo, and the Five Star Rating is awarded to only the best agencies. IREP succeeded again in attaining this award thanks to our sales and operations performance, as well as our expertise in coming up with marketing solutions that take in clients’ needs.
IREP has made significant strides in implementing the Criteo Performance Product Feed by using its own data feed generating tool (Marketia Feed Manager) to achieve a high data feed PDCA and to optimize ad delivery. In addition, IREP has introduced Customer Acquisition, a product designed to increase new users.
IREP is proud to have made great progress in implementing the Criteo Performance Product Feed through its Marketia Feed Manager and to be one of the few agencies in Japan to have introduced Customer Acquisition. IREP has gained expertise in using this new product, in addition to attaining unique know-how and improving company structure, with clients using Customer Acquisition seeing a 20% increase in new users and a 20% CPA improvement.
Moving forward, utilizing the close relationship we have cultivated with Criteo, IREP will further improve clients’ marketing performance by introducing CRM data-based Audience Match and using the Criteo Commerce Marketing Ecosystem.
IREP will continue to contribute to clients’ marketing activities by strengthening our data feed-based ad operations and by providing professional consulting that utilizes each marketing platform’s unique qualities.
Criteo (NASDAQ: CRTO) provides an open and transparent internet advertising platform. With over 2,700 employees and more than 18,000 partners across the globe, Criteo’s wealth of data, acquired by working together with thousands of publishers, is analyzed through precise machine learning and used to optimize ad performance across all ad channels. Using groundbreaking technology, Criteo makes sure that advertisers of all shapes and sizes can rely on their users finding what they truly seek.
About IREP Co., Ltd.
IREP is a digital marketing agency that aims to maximize marketing performance for our client advertisers. Irep strives to maximize domestic and foreign clients’ marketing performance by using its vastly superior domestic SEM presence as well as innovative ad solutions that utilize data.
IREP Co., Ltd. Summary
Company Name: IREP Co., Ltd.
Address: Yebisu Garden Place Tower 21F, 4-20-3 Ebisu, Shibuya-ku, Tokyo 150-6021, Japan
CEO: Shunsuke Konno
Founded: November 1997
Capital: 550 million JPY（as of September 2017）
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※IREP is 100% a subsidiary of D.A. Consortium Holdings
D.A. Consortium Holdings Inc.
CEO: Masaya Shimada
Address: Yebisu Garden Place Tower 33F, 4-20-3 Ebisu, Shibuya-ku, Tokyo 150-6033, JAPAN
Established: October 2016
Listed on: Tokyo Stock Exchange, Second Section（Ticker Code: 6534）