October 11, 2018
IREP Co., Ltd.
IREP Co., Ltd. (HQ: Shibuya Ward, Tokyo; CEO: Shuichi Takahashi; hereinafter referred to as “IREP”) will cooperate with its consolidated subsidiary, Turbine Interactive Ltd. (HQ: Nagoya, Aichi Prefecture; CEO: Tetsuya Shimizu; hereinafter referred to “Turbine”), to improve its inbound marketing business operations by using marketing automation tools (MA).
After being founded in 1999, Turbine has been engaged in business operations such as web communication planning, website building, and management and has been providing valuable services to BtoB companies. Recently, Turbine has been expanding its inbound marketing services by using MA tools that manage, automate and optimize marketing tasks that are aimed at getting new clients based on web communication. Turbine’s performance has earned it the title of Gold Partner by HubSpot, a major MA tools vendor.
Meanwhile, IREP has made progress in recent years in systemizing its services as to cover the whole purchase funnel in its aim to realize “comprehensive marketing” solutions, using its broad expertise in digital ads and SEO services. Utilizing Audience One, the number-one public DMP in Japan and owned by our group company, D.A. Consortium Inc., IREP is pioneering marketing solutions that use data on the Who, What and How of users.
Welcoming Turbine to the group, IREP will move forward to realize comprehensive digital marketing solutions that cover acquisition of clients through digital ads and SEO services, as well as CRM that uses MA tools after connecting with clients. Through this, IREP aims to expand its comprehensive support services for digital marketing.
Overview of company to become consolidated subsidiary
Name：Turbine Interactive Ltd.
Address：SakuraDori Otsu Bld. 3F, Marunouchi, 3 Chome-20-22, Naka Ward, Nagoya, Aichi Prefecture
・Inbound marketing agency with consulting on Hubspot MA tools (3rd most widely used service in Japan)
About IREP Co., Ltd.
IREP is a digital marketing agency that aims to maximize marketing performance for our client advertisers. Irep strives to maximize domestic and foreign clients’ marketing performance by using our vastly superior domestic SEM presence as well as innovative ad solutions that utilize data.
IREP Co., Ltd. Summary
Company Name: IREP Co., Ltd.
Address: Yebisu Garden Place Tower 21F, 4-20-3 Ebisu, Shibuya-ku, Tokyo 150-6021, Japan
CEO: Shuichi Takanashi
Founded: November 1997
Capital: 550 million JPY（as of September 2017）
• Advertiser Agency
• Other (Digital Media, etc.)
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※IREP is 100% a subsidiary of D.A. Consortium Holdings
D.A. Consortium Holdings Inc.
CEO: Masaya Shimada
Address: Yebisu Garden Place Tower 33F, 4-20-3 Ebisu, Shibuya-ku, Tokyo 150-6033, JAPAN
Established: October 2016
Listed on: Tokyo Stock Exchange, Second Section（Ticker Code: 6534）