August 7, 2018
IREP Co., Ltd.
IREP Co., Ltd. (HQ: Shibuya Ward, Tokyo; CEO: Shuichi Takahashi; hereinafter referred to as “Irep”) has improved its app support services by API-linking Irep’s own Marketia®※2 and Apple (HQ: Cupertino, California, U.S.; NASDAQ: AAPL, Hereinafter referred to as “Apple”) Search Ads.
Apple Search Ads is a search ad service for the iOS App Store that allows advertisers to advertise their apps by having them show up higher in the list of search results. Apple Search Ads launched domestically in Japan on August 2.
Apple Search Ads has been in use for longer in the United States. Experience there shows a conversion rate of 50% or more, making Apple Search Ads ideal for acquiring users. In addition, we have seen as much as an 81% conversion rate with one of our own clients. In order to achieve such high performance, it is necessary to optimize ad delivery, manage/utilize vast amounts of keywords and improve metadata.
At IREP, we have succeeded in improving the speed at which delivery data is collected as well as the speed of reporting that conforms to media guidelines by linking Marketia® and Apple Search Ads through an API. Irep also aims to improve optimization for the App Store by adding target keywords to text elements (app title, subtitle, description, etc.) and creative elements (icon, preview videos, screenshots, etc.).
IREP will continue to improve app promotion and contribute to clients’ marketing activities by providing professional consulting that takes in each marketing platform’s unique qualities.
※1 Irep, along with DAC, released a support service for smartphone apps on July 13, 2012 https://www.irep.co.jp/news/detail/id=24774/
※2 Marketia® is a platform that improves digital marketing strategies by analyzing daily accumulated data and information.
※3 There are two plans: Search Ads Basic and Search Ads Advanced. Search Ads Advanced will launch in Japan on August 2.
About Irep Co., Ltd.
IREP is a digital marketing agency that aims to maximize marketing performance for our client advertisers. Irep strives to maximize domestic and foreign clients’ marketing performance by using its vastly superior domestic SEM presence as well as innovative ad solutions that utilize data.
IREP Co., Ltd. Summary
Company Name: IREP Co., Ltd.
Address: Yebisu Garden Place Tower 21F, 4-20-3 Ebisu, Shibuya-ku, Tokyo 150-6021, Japan
CEO: Shuichi Takanashi
Founded: November 1997
Capital: 550 million JPY（as of September 2017）
• Advertiser Agency
• Other (Digital Media, etc.)
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※IREP is 100% a subsidiary of D.A. Consortium Holdings
D.A. Consortium Holdings Inc.
Address: Yebisu Garden Place Tower 33F, 4-20-3 Ebisu, Shibuya-ku, Tokyo 150-6033, JAPAN
Established: October 2016
Listed on: Tokyo Stock Exchange, Second Section（Ticker Code: 6534）